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Breakthrough wearable device adds to crisis messaging armoury

The Netherlands based Atus is introducing a new product: the AtusSmartBadge. This works in conjunction with a smart phone and immediately relays business-related messages sent to that phone. But because the ultra-lightweight AtusSmartBadge can be worn on a lapel or clipped to a shirt pocket, those urgent messages will be seen immediately and can be quickly acted upon with an accept/reject response.

The AtusSmartBadge avoids common instant messaging delays. Firstly, when a message comes into a smart phone, the user may not hear the short audible signal. When it is heard, the user can be busy with another task and prefers to finish it before reading the message. The AtusSmartBadge immediately generates an always close-to-ear audible signal, it is always within reach, and you always see important business messages the instant they come in.

Tests using the AtusSmartBadge indicate that urgent messages can be read and reacted to 20 times faster than by using just a smart phone alone. This has obvious benefits for crisis messaging: ensuring that urgent alerts are received and acted upon in the quickest possible time.

The AtusSmartBadge can also send personal alarm calls along with its geo-location, so it is ideal as a personal security system. A one button-press will send a request for assistance, together with the exact location of the user. This fast, easy way to create an alarm ensures that the user can focus on dealing with the incident, not on creating an alarm.

The AtusSmartBadge weighs less than 40 grams, it is very compact and slim and is deliberately designed to look like an ID Badge. When there are no incoming messages the display screen can show the user's name and photo, for example, or the company’s logo or QR code.

AtusSmartBadge will be available from summer 2014.

www.thesmartbadge.com

•Date: 29th May 2014 • Europe/World •Type: Article • Topic: Crisis communications

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