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London Resilience Partnership rebrands

London Prepared logoThe London Resilience Partnership has introducing a new look, which is part of a wider rebranding across the Greater London Authority.

The aim of the project is ‘to provide Londoners with coherent information about the issues they're interested in’ and includes a coordinated approach to using social media.

The London Resilience Partnership rebrand includes:

  • A simplified and consistent logo ‘to provide trusted identity’;
  • More space with ‘London Prepared’: the shortened version of the organization’s name provides additional space for messages in Tweets;
  • Phasing out Facebook: from April 2014 the London Prepared Facebook account will be phased out to allow extra time to concentrate on Twitter, where “followers have been consistently more engaged over the last few years.”

http://www.london.gov.uk/mayor-assembly/mayor/london-resilience

•Date: 25th March 2014 • UK •Type: Article • Topic: BC general

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