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With shoppers looking ahead to the busy festive season, PCI Pal, the global provider of cloud-based secure payment solutions, has released a new study that shows data security concerns will influence how and where people make their purchases this year.

A significant 74 percent of UK consumers surveyed say that if they were aware that an organization had been the subject of a data breach or hack in the last 12-months, they wouldn’t shop with them this festive season.

Given the recent uptick in cyber attacks and fraud during Covid-19, there is greater unease regarding how securely data will be handled with 45 percent saying they are ‘slightly more concerned’ and a further 28 percent saying they are feeling ‘much more concerned’ about data security.

Geoff Forsyth, CISO of PCI Pal said, “While shoppers have told us that the way they shop has changed – largely driven by the pandemic – what is clear is that loyalty reigns; almost 6 out of 10 people said they will continue to shop with the same retailers using their digital shopping channels, instead of visiting their stores, this year. There is however a far greater emphasis on digital shopping due to the pandemic and therefore retailers should prioritise data security in order to capitalise on the peak festive season spend.”

Upholding the continuing struggle that high street stores are facing across the country, just 9 percent of UK consumers said they will return to shopping in-store, having switched to other shopping channels, once the Covid-19 pandemic is over.

In contrast 79 percent have said they plan to continue shopping via digital channels for some or all of their shopping when life returns to ‘normal’.

Some shoppers expressed they were shopping with different online retailers to those they would frequent on the high street. Of those (765 out of 2002), 48 percent said their reason for this is a perceived lack of security or privacy with digital channels, while a third said it was due to a poor website experience or performance issues;

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