Iceland rolls out Nationwide Alerting System, powered by Everbridge

Published: Tuesday, 17 September 2019 08:34

Everbridge, Inc., has announced that its deployment of Iceland’s national alerting system has gone live and is operational. Everbridge Public Warning leverages existing telecom infrastructure, with no end user registration or opt-in required. All mobile phones located within a specified geographic area can be notified by government emergency authorities using location-based information from local cell towers. 

In light of a recent EU mandate requiring European countries to have a population-wide alerting system in place by June 2022, Everbridge is now the first population alerting provider to support four European countries: Greece, Iceland, the Netherlands and Sweden.

Within Iceland, the Everbridge Public Warning solution is being used to provide population-wide alerting to reach Iceland’s 360,000 residents and approximately 2 million annual visitors. Local residents and visitors alike are able to receive location-based SMS notifications on their mobile phones if they are within an area where a sudden critical event has occurred such as fire, volcanic activity, extreme weather or a terror attack. Public Warning also allows Iceland emergency authorities to seamlessly engage in two-way communication with people to check on whether they are safe and to receive requests for assistance.

“This new location-based alerting system allows us to turn around information very quickly,” explained Tómas Gíslasen, Deputy CEO at 112 Iceland, who has been instrumental in advancing the use of localization technology.  “Within minutes, we can reach large portions of the population leveraging a system with proven scale. This can be of great importance to anyone who finds themselves in a disaster area or who needs support to find a relative. We also get a lot of information from the system. Knowing how many people there are in the area can help us understand the gravity of the situation and better prepare for the next steps in our rescue efforts.”

Everbridge’s location-based alerting solution not only helps to send alerts to residents and visitors of Iceland, but also to citizens of Iceland who are traveling around the world. This allows Iceland’s Foreign Ministry to ensure messages and instructions are being sent to Icelanders who are in the proximity of a critical incident outside of their home country.