A methodology for developing a business continuity strategy

Published: Wednesday, 04 May 2016 09:29

By Alberto G. Alexander, Ph.D, MBCI

Once an organization has developed its business impact analysis (BIA) and its risk assessment, it has, according to ISO 22301:2012, to determine an appropriate business continuity strategy (BCS) to be able to resume and recover prioritized activities, at a specified minimum acceptable level. This has to be done taking into consideration the time within which the impacts of not resuming the activities would become unacceptable. The development of a BCS is probably one of the most complicated steps in building a business continuity management system (BCMS). An appropriate BCS demands the usage of a methodological approach and creative thinking. In this article the author presents a methodology for developing an effective BCS and the managerial aspects which need to be considered to stimulate a creative thinking environment.


The objective of this stage of the BCMS process is to develop a business continuity strategy that satisfies the business recovery requirements identified in the BIA stage. The BCS is composed of a set of recovery options to be utilized as alternatives in the event that existing critical resources become unavailable. The business recovery requirements can generally be grouped into four recovery areas (Hiles, 2011):

Some illustrations of recovery requirements for these areas could be the following:

Work areas:
Arrange an alternate work area for the crisis management team
Arrange an alternate office work area for staff

IT systems and infrastructure:
Arrange an alternate facility for recovering IT systems
Recover damaged systems

Manufacturing and production:
Recover damaged manufacturing equipment

Data and critical/vital records:
Restore damaged critical records
Restore lost data.

This article will describe a framework for developing the BCS. The approach begins by identifying business recovery requirements and ends with a set of recovery options for the BCS. Within the framework, several recovery options are considered as possible solutions to address the recovery requirements. For example, in the area of IT systems and infrastructure, potential recovery options include a hot site, cold site, or warm site. These options generally have different recovery times, costs, and capabilities associated with them.

Only those options that meet the recovery time requirements are selected for further assessment. The framework compares costs and capabilities of the selected options and determines the most appropriate and viable alternative. The final assessment consists of deciding which is the most appropriate recovery strategy. A formal, structured approach should be used for evaluating the pros and cons of the various potential strategies. A strategy selection scorecard is presented which can be used to help ensure a balanced evaluation.

An approach for business continuity development

The BCS development framework consists of four phases:

Phase A of the framework determines the recovery requirements to be addressed by the BCS. Phase B identifies possible options as solutions to the recovery requirements. Phase C eliminates those options that do not meet the recovery time requirements. With the remaining options, Phase D assesses their cost and capability trade-offs to select the most viable and effective option.

Figure one, below, illustrates the four phases of the BCS development framework.

Figure one: continuity strategy development framework 

Phase A: recovery requirements identification

This phase identifies the recovery requirements to be addressed by the BCS. Phase A consists of five steps as shown in figure one. Step 1 produces a list of recovery requirements to be addressed by the BCS. These requirements, which are primarily derived from the BIA, identify:

Step 1 can also produce additional recovery requirements not included in the BIA. Examples of such additional requirements are the resources needed to support the crisis management center  / centre (a facility from which the crisis management team directs recovery efforts). It can be located in an office work area or a hotel conference room.

Steps 2 to 5 of this phase group the recovery requirements, identified in step 1, into different recovery areas. The most typical four common recovery areas are:

The recovery requirements for each category area are further divided into different categories. Steps 2 to 5 produce detailed requirements for each category corresponding to their recovery area. The list below shows the recovery areas and requirement categories for steps 2 to 5.


Recovery area: work areas
Recovery requirement categories:


Recovery area: IT systems and infrastructure
Recovery requirement categories:


Recovery area: Manufacturing and production
Recovery requirement categories:


Recovery area: data and critical/vital records.
Recovery requirement categories:

Phase B: recovery options identification

The objective of phase B is to identify available recovery options for the recovery requirements produced in phase A. As depicted in figure one this phase is divided into several steps, each assigned to a specific recovery area. These steps identify recovery options available for the requirements related to their recovery areas. For example, step 1 identifies three options available for recovering the IT systems and infrastructure recovery area:

Phase C: availability time assessment

The purpose of this phase is to determine the availability of the recovery options of phase B through an assessment of expected availability time (EAT) of resources specified in the options. For each option, this assessment involves three main steps:

 As an illustration of this assessment, assume a pre-arranged (quick-ship) acquisition of IT systems is selected as a recovery option by phase A. Also let us assume that the MTPD, RTO and WRT are less than ten days. The first step evaluates the EAT for IT systems and determines its value as seven days which allows four days of delivery time of the IT systems (based on the pre-arranged acquisition option) and three days of system recovery time. The second step compares the EAT of seven days with the IT system recovery requirements of ten days. Step three selects this option as viable because the EAT of seven days satisfies the ten day recovery requirements.

The options that are not selected by step three are eliminated while the remaining (selected) options are used as input for the next phase.

Step one of the assessment requires a detailed evaluation of various concerns that can adversely impact the EAT of resources.

Phase D: cost capability assessment

The recovery options that satisfy the recovery time requirements in phase C are further analyzed and compared in phase D. The purpose of this analysis and comparison is to select the options which best satisfy the recovery cost and capability requirements. The selected options become part of the business continuity strategy.

As a simple example of this phase, assume that phase B identified the following two systems acquisition options for the recovery of critical IT systems and infrastructure:

These two options require a further analysis and comparison of their costs and capabilities. Compared to the pre-arranged (quick-ship) option, the cost of pre – established acquisition of systems is generally higher. The recovery effort with a pre-arranged (quick-ship) option, however, is more difficult because the option often requires additional installation and configuration steps compared to the pre-established options. In the pre-established option, such installation and configuration steps occur prior to a disruptive event. Based on this simple comparison, phase D may select the pre–established system acquisition option if the cost is less of a concern compared with the recovery effort.

There are three main steps in phase D. Step 1 defines a list of capability attributes to measure capabilities of recovery options. The capability attributes, which represent specific recovery requirements and preferences of an organization, can include the following:

Step 2 of phase D evaluates each option in order to determine its cost and assign values to its capability attributes. Qualitative metrics such as low, medium, or high can be assigned to both cost and capability attributes. A low value indicates that an option has high cost or less capability, while a high value represents a low cost or high capability.

Figure two shows an example assignment of values (ratings) to cost and capability attributes of the following recovery options for the IT systems and infrastructure recovery area:

IT system and infrastructure acquisition options

Alternate IT recovery facility options

The final step in phase D, selects the most appropriate option by comparing their relative costs and capabilities. The discussion below explains the selection process for the example options in figure two.

Compared with the prearranged (quick – ship) option, the pre-established systems acquisition option requires less recovery effort; results in a higher quality of system recovery; and provides more control over the recovery process. The cost of this type of option, however, is generally much higher than the pre-arranged (quick – ship) option.

Compared to the company owned cold site, the commercial hot site option requires less recovery effort; results in a higher quality of system recovery; offers better safety compliance; and provides better security controls. This is because the hot site is always equipped and ready for use, whereas, a cold site needs additional effort to setup, configure, and test systems and equipment. The safety and security controls are typically provided as part of the services by the hot site vendor. The cost of the hot site option, however, is significantly higher than the cold site option.

Figure two: cost-capability ratings

If the cost is not a primary concern, an organization may select the following options to be included as part of the continuity strategy based on the above comparison:

General recovery strategy considerations

The key to a successful business continuity strategy is to select recovery options based on an evaluation which considers their characteristics and capabilities. For instance, a hot site option requires a careful consideration of: the distance between the recovery site and the primary site, to ensure it is less likely to be affected by the same disaster; the extent of technical support available during recovery; and the response time to have the hot site available once the disaster is declared.

Illustration of general considerations for evaluating recovery options

Alternate IT recovery facility considerations:

Alternate work area considerations:

Off –site storage facility considerations:

IT systems and infrastructure acquisitions considerations:

Manufacturing and production recovery considerations:

Recovery contracts and service level agreements

Recovery contracts and service level agreements (SLAs) are a means for ensuring proper implementation of the selected recovery options. Written contracts and agreements must be comprehensive and should account for any conditions that can hinder or prevent successful recovery. As a simple example, consider a hot site as an option for an alternate IT recovery facility for highly time-critical systems.

Even though this option satisfies the recovery requirements, the recovery may be hindered if the recovery contract allows the vendor to use untested compatible equipment instead of identical replacement equipment. An effective contract will either restrict the recovery to identical replacement equipment or allow an exception for the use of compatible equipment only if it has been pretested and validated for recovery, prior to a disaster.

Commercial contracts and agreements for work areas, IT systems and infrastructure, and manufacturing and production recovery areas, should clearly ensure the following:

While many of the above concerns also apply to reciprocal agreements, there are certain aspects of reciprocal agreements that are unique. Organizations should ensure that reciprocal agreements could accommodate the following:

The terms and conditions in any of the recovery related contracts and agreements must be carefully reviewed by the organizations´ legal departments. It is also important to investigate the short term and long-term financial and operational status of potential recovery vendors and the organization to support the recovery requirements.

Selecting the right strategies

When selecting the right BCS there are some aspects that need to be considered, such as:

Strategy selection scorecard

Once recovery options have been chosen, they need to be evaluated according to certain criteria and presented to top management for deciding which will be the strategy to choose. There are many issues involved for deciding which strategy is the most appropriate.

In figure three a strategy selection scorecard is presented to be used to evaluate the strategies that have been selected as the most feasible ones. On the left side of the scorecard are the evaluation criteria that will be used to evaluate the strategies. These are just an illustration of the type of criteria that could be utilized. Each organization will actually decide the criteria’s that are more appropriate to its industry and organizational culture. Each criterion is assigned a weighting factor, an assessment of how well the strategy satisfies the criteria is estimated (scale from 0 to 5). Then a target score is calculated. This score reflects how well the strategy accomplishes the criteria.

This is estimated considering the weight score x the highest satisfaction rating. Next step is to estimate a general satisfaction percentage score, which is calculated dividing the score into target, x 100%. Finally, an overall satisfaction is calculated for the strategy that was evaluated. Each strategy will have an overall satisfaction percentage, which allows making comparisons between different strategies.

“It is very important to take into account when using any kind of scoring technique, that it is not really the final score that matters, but the process that the organization goes through to come up with the score” (Hiles, 2011). Using a scorecard allows the participants to focus on the pros and cons of each strategy in a structured fashion, without letting their personal biases distort the selection process.

Figure three: strategy selection scorecard

Stimulating creative thinking

In the continuity strategy development framework presented in figure one, the most complicated is Phase B ‘recovery options identification’. Here, for each recovery requirements identified in phase A, new ways of doing things have to be identified. For this phase to be successful, creative supporting techniques have to be used effectively to enhance the creative thinking of the individuals working on the development of the business continuity strategy.
To put into action the framework for developing the BCS, a group needs to be chosen and workshops should be facilitated to develop the BCS framework. A very important concern is the group composition. “Heterogeneous groups are more creative than homogenous groups.” (Prince, Krug: 2012) The number of people is also very important. “Groups of three to five people perform better than individuals when solving complex problems”. (Franz,2012))

Here it is important to be clear that two ingredients are necessary; one is to understand the steps in the framework for developing the BCS, and the other one is to facilitate the environment for creative thinking to flourish. Creativity “involves the generation of new ideas or the recombination of known elements into something new, providing valuable solutions to a problem,” (Cyzewski, 2012). The person acting as a facilitator plays a very important role, he or she needs not only to be knowledgeable of the technical concerns with the BCS framework, but also needs to manage different creativity supporting techniques. The main objectives of a “creative thinking process is to think beyond existing boundaries, to awake curiosity, to break away from rational, conventional ideas and formalized procedures, to rely on the imagination, the divergent, the random and to consider multiple solutions and alternatives,” (Michalko, 2011). Some of the creativity supporting techniques that could be used with the BCS groups to foster the creative thinking process are:

There are many supporting techniques to help teams develop creative thinking. The recovery options in Phase B need a very creative environment. The main issue is not to replicate the process, but to be creative enough to identify alternative ways to deliver the process output. Here, an eclectic approach to creativity is recommended.


The development of a business continuity strategy needs a methodological framework to guide its steps. In this article the BCS framework has been presented. The sequential of steps need to be followed. No step can be skipped.

It is very important to use the workshop style for putting into action all the steps of the BCS framework. The composition of the group is important. The team that is going to create the recovery options is made of individuals that are knowledgeable regarding the recovery requirements and is familiar to the threat scenario.

The team should not be too numerous, five people is good enough.

 The management of the steps involved in the BCS framework is very structure and mechanical. The most difficult part is the ‘identification of the recovery options’, this is a very dynamic and an unstructured approach is needed to be able to foster creative thinking in the team. Here the role of the facilitator and the correct management of support creativity techniques are fundamental.

The author

Alberto G. Alexander, Ph.D, MBCI International Consultant
Dr. Alexander holds a Ph.D from The University of Kansas and a MA from Northern Michigan University. He is the Managing Director of the international consulting and training firm “Eficiencia Gerencial y Productividad”, located in Lima, Perú. He is a member of the Business Continuity Institute.

Bibliographical references