Defining the recovery time objectives (RTO) for your activities is one of the most critical things the business continuity manager will carry out. Get them wrong and the whole basis for your recovery strategy is flawed. Often, rather than being an objective assessment, the RTO is driven by internal politics and by managers wanting their part of the organization (and hence themselves) to be seen as important.
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Business continuity can be defined as 'the processes, procedures, decisions and activities to ensure that an organization can continue to function through an operational interruption'. Read more about the basics of business continuity here.
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