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Fear of reputational damage driving data protection compliance

A survey by Ipswitch has found that fear of reputational damage is the biggest driver for business professionals to comply with data security laws. Yet the majority are still failing to secure the transfer of critical files.

The survey, conducted at the end of April 2014, asked 415 business professionals working across the EU about attitudes, practices and technologies relating to data security and protection. The results also show that the UK is seen as having tighter data protection laws than Germany or France. However, the vast majority think the UK’s data protection laws need to be even stricter.

Key conclusions:

  • 31 percent of business professionals say that financial censure is the biggest impetus for complying with data protection or staying in line with ICO guidelines, while nearly half (43 percent) cite fear of reputational damage to their brand as the major reason to fall in line.
  • The survey also reveals that over half of respondents (53 percent) admit to sending business sensitive documents over unsecured email, while nearly a fifth (19 percent) also admit to losing critical business documents.
  • 64 percent of respondents consider the UK to have the tightest data protection laws, 30 percent name Germany as having the strictest laws, while six percent of respondents believe say that France has the strictest data protection.
  • Almost three-quarters (71 percent) of respondents believe UK data protection laws should be stronger to protect businesses and consumers.
  • Over a quarter of respondents (27 percent) have never heard of the UK Information Commissioner’s Office (ICO), the public body which reports to UK Parliament and is sponsored by the Ministry of Justice to oversee data protection and privacy.
  • More than half (57 percent) agree that the ICO should be more aggressive in its data protection responsibilities.

www.ipswitch.com

•Date: 4th June 2014 • UK/Europe •Type: Article • Topic: ISM

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