• Home
• News
  • Business Continuity News
  • Regional news
  • Sector news
  • Events Diary
  • Newsletters
  • Newsfeed
• Jobs
• Topics
  • BC: Facilities & Buildings
  • BC: General
  • BC: Markets & Companies
  • BC: Plan Development
  • BC: Software
  • BC: Statistics
  • BC: Testing & Exercising
  • Crisis Comms & Management
  • Critical Infrastructure Protection
  • Disaster Recovery
  • Emergency Management
  • Enterprise Risk Management
  • Operational Risk Management
  • Pandemic Planning
  • PS Prep
  • Standards
  • Terrorism
• Technology
  • Cloud Computing
  • Data Center / Centre Issues
  • ICT Continuity
  • Information Security
  • Recovery Facilities
• BC Store
• Journal
  • About the BC & Resiliency Journal
  • Latest papers
  • Subscribe
• Resources
  • Webinars
  • BC software directory
  • Newsfeed
  • Twitter
  • Advanced BC information
  • Advanced ICT information
  • Basic BC information
  • Basic ICT information
  • How to advertise
  • About us
  • Contact us
  • Privacy
• Training

Sign up for Continuity Briefing
Never miss a news story: signup for our free weekly email newsletter.

REGIONAL PORTALS
Continuity Central currently offers three regional business continuity portals:
North America
United Kingdom
Asia Pacific / Australasia

Use Google? Click the button to add Continuity Central news to your Google home page.
Get immediate news and information updates via our Twitter feed.

Crisis management is of increasing importance to chief communications officers: survey

According to a survey, conducted by global executive search firm Spencer Stuart and global public relations firm Weber Shandwick, nearly two-thirds (65 percent) of chief communications officers (CCOs) say that crisis management experience is today's prerequisite for success. This requirement has nearly doubled since the survey debuted in 2007 when 33 percent said the same.

Other findings included:

- 65 percent of CCOs say improvement in corporate reputation is their highest priority. This is not surprising considering that more than 70 percent of global chief communications officers report that their companies experienced a threat to their reputations in the past two years.

- Crisis comes at a high cost to organizations that deal with them – most CEOs (74 percent) spend time on the resolution. It takes approximately 15 months to get past the problem and such crises beget a host of other issues, such as more media scrutiny (60 percent), more governmental scrutiny (51 percent) and reduced employee morale (42 percent).

- Forty percent of CCOs say they are prepared to manage a social media threat to their reputation today compared to 33 percent in 2010 and social media is the fastest-growing communications tool for CCOs in all regions. However, social media is not the root of all crises today that CCOs must deal with. Nearly one-half of CCOs (46 percent) whose companies suffered a crisis in the past two years said that social media did not play a role in the crisis, and only seven percent said the crisis began in social media. However, when social media was involved in a crisis-making event, CCOs said it was more likely to help resolve the crisis than make it worse (34 percent vs. 22 percent, respectively).

About the survey
The Rising CCO, now in its fourth year, examined the roles, responsibilities and opinions of CCOs in the world's largest companies. The 142 survey participants came from companies based in North America, Europe, Asia Pacific and Latin America. The majority of respondents work in global Fortune 500 companies. The survey was conducted online from January to March 2012.

•Date: 27th June 2012 • US/World •Type: Article • Topic: Crisis management

Sign up for Continuity Briefing, our weekly roundup of business continuity news. For news as it happens, subscribe to Continuity Central on Twitter.