Crisis management is of increasing importance to chief communications officers: survey
According to a survey, conducted by global executive search firm Spencer Stuart and global public relations firm Weber Shandwick, nearly two-thirds (65 percent) of chief communications officers (CCOs) say that crisis management experience is today's prerequisite for success. This requirement has nearly doubled since the survey debuted in 2007 when 33 percent said the same.
Other findings included:
- 65 percent of CCOs say improvement in corporate reputation is their highest priority. This is not surprising considering that more than 70 percent of global chief communications officers report that their companies experienced a threat to their reputations in the past two years.
- Crisis comes at a high cost to organizations that deal with them – most CEOs (74 percent) spend time on the resolution. It takes approximately 15 months to get past the problem and such crises beget a host of other issues, such as more media scrutiny (60 percent), more governmental scrutiny (51 percent) and reduced employee morale (42 percent).
- Forty percent of CCOs say they are prepared to manage a social media threat to their reputation today compared to 33 percent in 2010 and social media is the fastest-growing communications tool for CCOs in all regions. However, social media is not the root of all crises today that CCOs must deal with. Nearly one-half of CCOs (46 percent) whose companies suffered a crisis in the past two years said that social media did not play a role in the crisis, and only seven percent said the crisis began in social media. However, when social media was involved in a crisis-making event, CCOs said it was more likely to help resolve the crisis than make it worse (34 percent vs. 22 percent, respectively).
About the survey
•Date: 27th June 2012 • US/World •Type: Article • Topic: Crisis management