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Phoenix IT Group considering ICM rebranding Phoenix IT Group, the parent of ICM, the UK business continuity company, is starting a process to bring the Group’s companies together under one trading brand. A branding exercise will consider whether one of the existing names being used by the Group will become the overarching brand; or whether a totally new name will be introduced. Coupled with the rebranding will be an internal reorganization where the current two separate Divisions will be brought together into a more integrated structure. According to a statement included with Phoenix IT Group’s ‘Interim Results for the six months ended 30 September 2011,’ which was published earlier this week, the new structure will comprise of a number of customer-facing Business Units, each responsible for a part of the customer base; an Operations Unit, managing delivery capabilities and assets across the Group; and integrated support functions. The new structure and re-branding is due for launch in January 2012. The Interim Results showed that Group revenues (2011: £132.3m /2010: £138.4m) and operating profits (2011: £16.3m /2010: £17.3m) decreased generally; but that business continuity related revenues (2011: £29.4m /2010: £28.4m)and operating profits (2011: £7.0m /2010: £6.9m)increased slightly. Phoenix IT Group shares fell sharply on the London Stock Exchange after the publication of the Interim Results. •Date: 30th November 2011 • Region: UK •Type: Article • Topic: BC companies
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