The role of online social networks in crisis communications

Online social networking sites could solve many problems plaguing information dissemination and communications when disaster strikes, according to a report from US researchers in a recent issue of the International Journal of Emergency Management.

In the wake of natural disasters and terrorist activity, online services have become increasingly prominent as useful tools to get the news out faster than traditional media, to provide timely information sources, and even to re-connect people affected directly or indirectly as events unfold.

But, are social networking tools, such as Facebook, MySpace, Twitter, and ad hoc sites set up in the wake of a major event really useful tools or are they simply riding a publicity wave?

According to Connie White, of the Institute for Emergency Preparedness at Jacksonville State University in Alabama and colleagues there and at the New Jersey Institute of Technology, Newark, online social networks permit the establishment of global relationships that are domain related or can be based on some need shared by the participants. They have investigated whether or not the social network paradigm can be used to enable individuals and organizations to collaborate in mutually beneficial ways, in all stages of emergency management: mitigation, preparedness, response and recovery.

Concerns such as the threat of technology failure, hackers, stalkers, viruses, flaming, and usability issues will have to be addressed in the development of emergency online networks. However, current concerns about the credibility of resources, seem already to have been addressed as witnessed by the high level of accuracy of mass collaboration during crises over the last year or two.

The Institute for Emergency Preparedness team points out that current social networks have limitations in terms of the collaborative tools available to users that might be repurposed for emergency use, especially given as they were generally designed with socializing rather than emergency efforts in mind. Nevertheless, within a short time, even the most cutting edge system will seem primitive as user requirements mature in all areas. Systems will ultimately emerge that allow true collaboration and have complete user control. The team suggests that in developing the use of online social networks, it is essential to engage emergency management personnel and their organizations in dialog to determine their needs, and how to best serve them.

The work was first highlighted at the 6th International ISCRAM Conference – Gothenburg, Sweden.

Read the paper 'An online social network for emergency management'.

•Date: 10th Feb 2010 • Region: World •Type: Article •Topic: Crisis communications
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