Sendmail makes 2010 predictions

Sendmail, Inc., has released independent statistics pointing to a secure future for enterprise email. At the same time, Sendmail made a series of predictions regarding latest technology trends and their impact upon the enterprise email space in 2010 and beyond.

Results of a recent study conducted by Osterman Research reveal that email remains mission critical to 97.6 percent of individuals in large enterprises while 99.2 percent believe email will remain equally important in 2010. Nearly half of respondents (45 percent) reported that dependence on email is greater than ever.

“Email is far from dead,” claims Donald Massaro, CEO of Sendmail, Inc. “While alternative communication methods like Facebook and Twitter have been attracting a lot of media attention they remain largely a social phenomenon.

“Enterprise email remains an integral part of the standard business infrastructure and is used countless times a day to carry out all kinds of routine functions. Outside of personal communications between employees, enterprise email today is used ‘behind the scenes’ for everything from business processes, billing and statement delivery to CRM, marketing and other important ERP functions. Given the prevalence of email today and the important function it serves in daily business operations, its proliferation in the enterprise is set to continue for the foreseeable future,” he concluded.

Sendmail expects much of 2010 to focus on security and efficiency:

* Employee failure to follow proper email policies and procedures still has the ability to embarrass major firms. As new privacy regulations start to come into effect throughout Europe, Sendmail anticipates further demand for data loss prevention continuing through 2010 as many organizations, both in the US and EMEA, further develop their DLP strategy and solution architecture to increase security.

* 2010 will see continued pressure for IT cost reductions leading to an increased demand for cloud services. As cloud providers continue to invest in security and additional services such as private clouds, Sendmail forecasts an increase in the adoption rate of cloud services among large enterprises.

* The adoption of virtualization has grown significantly in 2009, and will continue through 2010. Failover / disaster recovery and server consolidation continue to drive demand. Improvements to security and operational aspects within virtual applications have removed many of the previous hurdles, inspiring greater adoption among SMBs and large enterprises alike.

* Regulatory requirements and the need for stronger corporate security policies to ensure sensitive information being exchanged even between authorised parties remains confidential is driving demand for secure messaging solutions. Automated policy-driven architectures that enforce encryption based on security policies will prove to be critical. Organizations are no longer willing to rely on the end-user to determine what should be encrypted.

http://www.sendmail.com/

•Date: 13th Jan 2010 • Region: World •Type: Article •Topic: IT continuity
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