‘Crisis Communications: A Primer for Teams’

What three things would you want to have, going into a crisis news conference? According to a new book, these might be: deep background on the issue; immediate reports from people directly involved; and consensus from your senior management team.

‘Crisis Communications: A Primer for Teams’ is written for CEOs and their PR, HR, IT, business continuity, and facilities managers. All of the above need to be available and on the same page during a crisis or disaster.

In 14 chapters and 135 subtopics the book covers roles, resources, processes and principles. There's a detailed breakdown of who does what during the critical first hour of a crisis.

The book is to-the-point and focuses on useful information and processes. It helps busy managers understand their roles, develop resources, work out processes, and agree on principles. The agenda for preparedness develops. Every chapter has questions for discussion.

Author Al Czarnecki APR is an accredited public relations professional with 20 years of experience. His consulting practice is based in Toronto.

The book is available from http://www.amazon.com/

•Date: 9th May 2007 • Region: World •Type: Article •Topic: Crisis communications
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