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Research commissioned by NetBenefit and conducted by independent research company, Vanson Bourne, has found that one in three mid-sized companies surveyed do not have a disaster recovery plan in place for their website, risking online revenue streams and brand reputation worth millions of pounds. With nearly three quarters (73 percent) of mid-sized UK companies now doing business through their website, this represents a serious threat to online business continuity.
Of the two-thirds of companies that do have plans, only 38 percent test their plans more than once a year.
64 percent of respondents anticipating no damage, or only 'slight' damage, to their business if their website were to go down for a whole day. The researchers felt that this points to many medium-sized companies underestimating the effect of downtime.
Vanson Bourne surveyed UK IT Directors representing mid-sized companies with 250 or more employees.
Commenting on the findings of the research, Jonathan Robinson, COO at NetBenefit, says: "We know that the number of mid-market companies now using the Internet as a business channel continues to grow, but we have been very surprised by the lack of disaster recovery planning taking place. Nearly every day we hear about viruses, hacking and other web attacks, let alone natural disasters such as fires or floods. Yet, while many companies go to great lengths to protect their physical assets with burglar alarms and other security devices, they do little or nothing to protect their vital, online business."
Regarding the dangers of ignoring website disaster recovery, Robinson concludes: "Research shows that more than one in four customers are likely to move to a competitor if a website is down for any reason. For many mid-sized companies this would not only damage customer-loyalty but also mean significant lost revenue."
www.netbenefit.com

•Date: 16th Feb 2007 • Region: UK •Type: Article •Topic: BC statistics
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