Harris Interactive Online survey reviews crisis planning in US companies

Topping the list of crisis situations that worry corporate executives is compromise of corporate information systems, cited by 61 percent as a major worry or one of their top worries. Terrorism (55 percent) and corporate malfeasance (40 percent) round out the top-three potential crisis situations that worry these business leaders most.

These are among the results of an Internet-based survey of 197 senior executives of large corporations (US$1 billion+ in revenue) conducted in September by Harris Interactive. The results have only just been published.

"No business can survive without customer trust," said Mike Dabadie, division president of the company's Brand and Strategic Consulting practice. "In today's computerized economy, customers trust companies with a lot of sensitive personal and financial information. Any breach of data security that would compromise that trust can have a devastating impact on the company's reputation."

Commenting on the 55 percent who named terrorism as a major worry, Dabadie said, "The fact that, more than five years after 9/11, more than half of business leaders are still worried about terrorism is a significant finding."

To view the complete December 2006 issue of The Harris Report that elaborates these data and offers advice to business leaders on principles of effective crisis management, go to http://www.harrisinteractive.com/news/harrisreport.asp

The tables in this PDF show the results of the survey in a lot more detail.

•Date: 4th Jan 2007 • Region: US •Type: Article •Topic: Crisis management
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