The American Red Cross has launched a promotional campaign aimed at encouraging US businesses to develop business continuity plans.

Red Cross chapters across the country work with local business communities to help keep employees safe and provide information to keep companies up and running. While much of the work is done in the areas of first aid and CPR/AED training, the Red Cross also offers business continuity aid and advice through its ‘Guide to Business Continuity Planning’ CD-ROM. Using this companies can learn how to plan for and address safety issues; how to communicate critical information to public and private agencies; ways to lessen business stoppages; and information on how to rebound if there is a service interruption.

"The Red Cross wants everyone to 'Be Red Cross Ready;' and that means you should get a kit, make a plan and be informed at home and also at the office," said Scott Conner, vice president, preparedness and health and safety services.

"Businesses know to turn to us for health and safety training. They should also remember the Red Cross can help businesses prepare for disasters and emergencies in order to minimize interruption to their business and their customers."

The Guide to Business Continuity Planning’ CD-ROM is available from local Red Cross chapters.

•Date: 3rd Nov 2006• Region: US •Type: Article •Topic: BC general
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