Significant improvements made in broadcasters’ business continuity abilities: National Association of Broadcasters

The US National Association of Broadcasters (NAB) has said that radio and television stations are much better prepared to respond to disasters than was the case three years ago. An internal survey conducted between February 21 and March 3, 2006 assessed the current state of business continuity and disaster recovery planning within local radio and television stations.

"Based on our survey, we estimate there are now over 800 television stations and more than 6,000 radio stations with a written disaster recovery plan," said NAB vice president of research and planning, David Gunzerath. "That represents more than a 50 percent increase in the number of television stations who reported having such plans in 2003. Over the same period of time, the number of radio stations with such plans has more than tripled."

"Local radio and television broadcasters are uniquely positioned to disseminate vital, often life-saving, information during times of crises," said NAB President and CEO David K. Rehr. "Never was that more apparent than this past year, when broadcasters went to extraordinary lengths to stay on the air before, during and after Hurricane Katrina. It is a role broadcasters take seriously and strive to fulfill every day in communities across America ."

www.nab.org

•Date: 22nd March 2006• Region: US • Type: Article •Topic: BC statistics
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