Study finds that improving business continuity management is third highest priority for US businesses

Millward Brown IntelliQuest has published the results of its CIMS 2004 Studies. These provide an industry standard in measuring the purchase behaviour of technology influencers in both the business and home categories in the US.

Forty percent of the business technology influencers surveyed said that the most important initiative in their businesses in the next 12 months is improved security.

The second top initiative, cited by 36 percent of influencers, is to update aging systems. This seems to be more important in mid- (100-999 employees) and large-size companies (1,000 plus employees).

Improving business continuity is a close third with 35 percent of influencers reporting that this was a high priority for development and spending.

www.intelliquest.com

•Date: 14th October 2004 • Region: N.America •Type: Article •Topic: BC statistics
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