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Gartner
is advising businesses that relationship management must take centre
stage as they become increasingly dependent on complex, long-term
relationships with external service providers (ESPs), following
continued growth in outsourcing.
Gartner estimates that 50 percent of outsourcing
deals in Europe fall short of expectations. This view was supported
by new findings from a year-long study of more than 20 organisations
in Europe involved in major outsourcing deals. The study also confirmed
initial findings from numerous Gartner benchmarking studies, which
pinpointed internal IS teams as the primary weakness in many outsourcing
deals.
"The internal team is frequently overworked
and undervalued and lack the skills and tools to perform complex
business critical roles," said Roger Cox, Managing Vice President
at Gartner. "Companies should invest three to four percent
of the total IS budget in the critical skills and know-how required
to build high performance relationships. This is not optional, it
is business critical."
Gartner presented its analysis of outsourcing
trends and how to create sustainable business value from outsourcing
at its annual Outsourcing and IT Services Summit in London yesterday.
According to Gartner, companies focus excessively
on the process of selecting a service provider and negotiating the
deal at the expense of working out how to make the deal work for
the business.
Gartner says that there are four critical stages
in the outsourcing life cycle; sourcing strategy, evaluation and
selection, contract development and sourcing management. Companies
should ‘start at the end’ by defining the management
stage. Answers to questions such as; what will success look like,
who will manage it internally and what will the governance process
be, should define the strategy.
Gartner believes that the three key ingredients
to high performance relationships are the right mix of internal
skills, formal relationship management processes and active management
of trust between customer and service provider.
Gartner research has identified five essential
roles that must be established and retained in the internal IS organisation
to manage the combination of internal and external service provision
successfully:
* IT leadership - create IT vision, fuse IT
and business strategy and manage resources.
* Architecture development - create blueprint for the business-driven
technical design.
* Business enhancement - business process analysis and design, manage
process and relationships with users.
* Technology enhancement - application and design excellence.
* Sourcing management - manage and develop relationships with internal
and external service providers.
The Gartner study found significant correlation
between the quality of business and behavioural skills and the overall
success of outsourcing deals, while organisations with a predominately
technical team had poor outsourcing deals.
Cox said, "IT Leadership will remain the
most important role, but the need for roles and skills to manage
supplier relationships is increasingly important as organisations
become more dependent on external, and increasingly global, service
provision. Few IS organisations currently have the career paths
to develop these skills."
Most outsourcing deal failures are caused by
a breakdown in the relationship between customer and outsourcing
provider.
"Outsourcing success frequently relies
on 'a few good individuals doing the right thing'," said Cox.
"Companies continue to make the same mistakes because there
is no formal relationship management process and they consequently
suffer significant problems when individuals move on."
In addition to day-to-day service delivery,
Gartner research has found that there are six key co-management
processes needed to manage long-term relationship successfully.
These processes formally establish the key interfaces and interactions
between service provider and recipient:
* Strategy - develops the overall objectives,
priorities, policies and procedures, and makes the broad decisions
that define how the agreement will work. The strategy process sets
expectations and maintains high-level integration and commitment
across stakeholders on both sides.
* Membership - identifies the capabilities
the company needs for its business and selects appropriate service
providers.
* Integration - builds and maintains disciplined
cooperation between all the service providers and the company. Includes
defining and updating roles, responsibilities, priorities and performance
targets of each stakeholder.
* Equity - controls the commercial arrangements,
e.g. funding, pricing, billing, asset ownership and intellectual
property ownership. Ensures continued alignment of commercial objectives
and assigns responsibility for day-to-day administration.
* Audit - monitors the performance of all the
stakeholders - not just service providers - against agreed targets.
Assesses four critical components: price and service level, the
state of the contract and relationships, stakeholder satisfaction,
and vision and alignment. Most importantly, monitors specific targets
to improve performance and resolve problems.
* Feedback - deals with regular reporting,
captures lessons learned and supplies the flow of information needed
for short-term corrections and long-term enhancements. The feedback
process provides information that makes it possible to look ahead,
identify potential problems and anticipate required changes.
Managing and measuring trust
Gartner said the level of trust between customer and service
provider can enable or destroy the value of a deal and must be actively
managed.
"Organisational agility and the ability
to create value require flexibility and creativity that go beyond
process excellence," said Cox. "These factors are often
'negotiated out' of outsourcing deals due to traditional approaches
based on control, but we have seen that relationships with higher
trust levels deliver more value, waste less and resolve problems
more effectively."
In the recent study, Gartner's confidence index,
which measures the perceived level of confidence an organisation
has in its relationship with the ESP, found that capability, the
ability to do the job, and congruency, where perception and reality
are the same, were the two most important trust factors. Predictability
came next, followed by dependability and mutuality. Reputation and
compatibility, often dominant factors during the selection of a
service provider, were far less important in the long term.
www.gartner.com

•Date:
27th April 2004 •Region: UK/Europe •Type:
Article •Topic: BC
general
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