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Companies
must recognise their role in protecting customers’ identities
and do more to protect them. That’s the advice of Harriet
Pearson, chief privacy officer, IBM. “Any company that fails
to do what is necessary to help protect consumers is putting its
corporate reputation at risk,” writes Pearson in the winter
issue of Directors & Boards magazine.
Certainly identify theft is a serious issue.
According to the Federal Trade Commission, it cost consumers $53
billion last year and affected almost 10 million Americans, or one
in eight adults in the country.
Pearson advises that corporations must make
it difficult to hack into their internal company computer systems
and consumer data - but there must also be the recognition that
no defence is foolproof, so firms must have technology in place
to alert them immediately when security is breached. Although having
such an alarm system seems common sense, almost half of all malicious
hacker attacks go undetected, Pearson says.
She outlines a number of other steps that corporations
should consider to protect their customers’ data. The first
is to recognise that employees and former employees are responsible
for many breaches. Employers need to look at what kind of information
is displayed and how it's shared. Handing out company and/or system
wide entrée is particularly dangerous and should be done
judiciously.
Pearson also recommends running a security
audit to determine any weak spots. Frequently, she says, a corporation’s
software security code can be vulnerable. The solution is replacing
the code with sophisticated security architecture that “closes
the holes between different parts of the business, provides multiple
layers of security, and outsmarts the thieves at their own game,”
she says. Finally, it’s wise to encrypt or otherwise protect
customer data to hide individual customer’s identities.
“The amazing thing is that security hasn’t
kept pace with the rapid expansion of the online world,” says
Pearson. As online commerce grows, corporations owe it their customers
and themselves to be sure consumers have confidence in doing business
there.

•Date:
23rd March 2004 •Region: N.America/World
•Type: Article •Topic:
ISM
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