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 Location: Reston, VA
Reference: Job Posting #2095
Agency: BC Management, Inc
Position type: Permanent
Travel: 50%
Language: Fluent English - Understanding in either or both Spanish and Portuguese would be beneficial.
Salary: Based on Experience
Reports to: VP, Marketing
Advertiser's text:
**Please Note: To apply, you MUST have Business Continuity AND Marketing experience. No exceptions.**
Primary Purpose
This client of BC Management’s has an immediate need for a Product Marketing Manager within Business Continuity. The successful candidate will be responsible for the management and development of all products in their business portfolio. Focus will be on being a voice in the industry and business development initiatives of assigned products. Identification and development of product and product opportunities to achieve defined new business revenue targets across the Americas entity.
Primary Duties & Responsibilities
• Develop strategic plan to achieve market penetration, positioning, and revenue objectives for product plans.
• Build upon customer relationships and expand company presence into the C-Suite
• Provide sales support thru support tools - sell sheets, sector marketing presentation materials, target customer value proposition sheet and business cases
• Act as a product champion by training sales organization to sell product; act as a product market champion by identifying, building and implementing strategic alliances to enable the expansion of product into market
• Provide proposal assistance to ensure that the company is well positioned and competitive
• Track competition and identify company’s sweet spot
• Develop and own product-specific marketing plans and supporting Tactical Action Plans which identify the strategy and route to achieve business goals
• Championing assigned products to provide commercial product support for the marketing & sales teams
• Liaison with other organization departments, group departments and global to ensure that product(s) can be resourced in line with sales forecasts
• Develop and manage relationships with Trade Associations and other external influencers
• Create product bundles and go to market planning to build market traction for a solution sale
• Acquire expertise, data and understanding of all market sector drivers and other influencers for applicable product(s)
• Identification and development of new market areas and niche opportunities
• Identification of new products and product variants and enhancements
• Development and management of all marketing campaigns for assigned product(s) in liaison with in-country marketing communications teams
Minimum Qualifications
• Minimum 4 years in Marketing or equivalent technical experience in assigned product area
• MUST have relevant experience in Business Continuity
• Experience with market analysis, product planning, product strategy, program development, and channel support (i.e. Associate Consultants)
• Practical marketing experience in a product/ brand role, preferred
• Technical understanding of assigned assessment products, preferred
• Strategic clarity and commercial awareness
• Presentation skills/communication skills
• Ability to multi-task and coordinate in an effective manner
• Microsoft Office - Word, Excel and PowerPoint at a minimum
• Web literacy
• Knowledge of management systems standards
• Understanding of New Product Development process
• Minimum of one year Web marketing experience
• Experience using and developing reports with SalesForce.com, preferred
The following statements are intended to describe the general nature and level of work being performed. This is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel.
All qualified applicants will receive consideration for employment without regard to race, color, religious creed, ancestry, national origin, age, sex or handicap.
To apply, please visit www.bcmanagement.com and apply to Job Order #2095. For further information, please contact Zoey Boyles at zboyles@bcmanagement.com or call at (888) 250 - 7001 ext. 5479.
•Date: 18th December 2008 •Region:US |
