A third of businesses do not know how much IT downtime will cost their business

Published: Monday, 20 November 2017 12:56

Research from business continuity and disaster recovery provider, Databarracks, has found that organizations are failing to understand the true cost of IT downtime, with a third of organizations (35 percent), unsure what an IT outage would end up costing their business.

The results were identified in Databarracks annual Data Health Check survey. Other key findings include:

Commenting on these findings, Peter Groucutt, managing director at Databarracks said:

“IT downtime affects every organization differently. In the event of an outage some businesses start feeling the effects immediately from a loss of sales, while others won’t notice a loss of revenue for the first hour or two, but can endure a much steeper curve the longer staff are unable to do their jobs. The fact that 35 percent of businesses are unaware what these financial implications are is concerning. Understanding what downtime costs your organization is fundamental to making informed decisions on IT resilience, supplier management and business continuity planning.”

Groucutt continues: “There are several types of costs that need to be considered when estimating the financial impact of an outage to your organization but it isn’t a difficult process. To start with, the obvious will be lost revenue, staff costs as well as the associated costs needed for fixing an outage. These are tangible costs, and are usually well known to a business. It is important, however, to look beyond these in order to gain a more holistic view of the impact an outage will have financially. ‘Hidden’ or intangible costs, such as damage to reputation, can often outweigh the more obvious, immediate costs. The problem with these intangible costs is that because they aren’t easy to estimate, they are often excluded from the calculations. Although these costs are harder to determine, they shouldn’t be ignored.  Think about customer compensation or the potential defection of a major customer to a competitor and include it in your estimate.

Groucutt concludes: “As a case in point, our survey data showed that the most significant challenge when trying to improve recovery speed was ‘financial constraints’. It will always be difficult to secure budget for IT resilience if you can’t show the board a clear picture of the impact downtime will have. Presenting a downtime cost immediately puts the cost of investment into context and will help IT departments make the improvements they need.”    

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