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The human side of business continuity planning

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Introduction
The list of natural and manmade disasters with which businesses have had to contend early in the 21st century is long. The resulting disruptions have rippled across supply chains, shaken entire industries and taken their toll on employee, customer and partner relations. Not surprisingly, organizations of all types and sizes are making crisis preparedness and response a key focus of their business continuity planning. Chances are, your organization is taking a proactive approach and continually looking at ways to minimize the impact that potential crises can have on your business processes and technology systems. Yet, even though your company’s business continuity plan most likely serves to protect your company’s physical assets, such as its data, network(s), core business applications and facilities, how well does it address the human side of disasters?

It’s important to build resiliency into your business operations, but it’s just as important to build resiliency into your human capital. One way to achieve human capital resiliency is to ensure that your organization has addressed the people-related components of business continuity planning. This paper outlines risks related to human capital resiliency that could arise in any crisis and provides a framework for addressing them. This paper is also designed to help you begin to assess how well your organization is currently prepared to handle the human dimensions of a disaster.

Human capital resilience—a new area of focus
Human capital resiliency can be defined as an organization’s ability to respond and adapt rapidly to threats posed to its workforce. Organizations that can build resiliency into their human capital are more likely to protect their most valuable resources and maintain continuous operations in the event of a crisis.

Many forward-thinking companies are already considering the impact of short-term interruptions in normal business activities and identifying appropriate actions to sustain vital business processes in the event of a crisis. They are also looking at long-term trends, such as changes in workforce demographics and customer buying patterns. While not anticipated to have immediate consequences, these trends could affect human capital resilience and other aspects of human capital management in the future.

Additionally, the threat of a worldwide ‘flu pandemic has driven new issues surrounding human capital resiliency into the spotlight.

Human capital risks in crisis situations
In a crisis, many organizations will be challenged to safeguard and support employees while continuing to deliver the services needed to keep the business operational and revenue flowing. IBM has identified three primary areas in which human capital risks associated with crises can be grouped, as shown by the following graphic.

Human capital risks associated with crisis situations

Human resource business continuity diagram 1

Ability to attend work
Health and safety concerns
It’s not a matter of if, but to what degree, employee attendance will be affected because of health and safety concerns during a disaster. Even employees who are not directly affected by a disaster may need to miss work to look after the health and safety of family members who are affected. In the event of a pandemic, attendance may be disrupted over longer periods of time. Also, if employees have lost or been displaced from their homes, they will need to spend time finding new housing, and some may even need to move to new locations.

Transportation
Employees who are willing and able to work through a crisis may simply not be able to get to their work location. Public transportation systems may be disrupted, as occurred during Hurricane Katrina, or international travel restrictions could be in force, as occurred during the SARS outbreak. Even smaller-scale disasters, such as transit strikes and blizzards, can significantly impact employees’ ability to get to work.

Trauma
Employee shock and grief can also lead to increased absenteeism, as well as to higher turnover and reduced productivity. Proactive counselling may be required to help employees confront emergent issues — and enable them to address the crisis more rapidly, so they can focus on their work and tackle disaster recovery activities.

Ability to deliver critical internal services
Communications
Mobile phone, landline and other communications networks can be destroyed or become dysfunctional in a disaster, making it difficult to locate employees and share critical information with them. Further, if your offices or other facilities are unsafe to use or inaccessible to some individuals, employees who are used to working at the same location at the same time will find it more difficult to collaborate and tap into their existing social networks. Given the need for close coordination during a crisis situation, the inability to bring people together can significantly hamper the rapid decision-making needed during recovery efforts. Without normal communication channels, maintaining business relationships with customers and business partners may also be difficult.

Payroll
Maintaining payroll is both essential and challenging during and following a crisis. If your payroll system is inaccessible, funds are limited or the staff members who are responsible for payroll are absent, it’s going to be difficult to pay employees in a timely manner. Employees may also need disaster relief funding, which requires coordination from a variety of sources.

Ability to maintain business operations
Employee tracking
Limited access to critical personnel data, such as emergency contact information, user IDs and passwords, and individual skill sets, can affect your organization’s ability to resume operations after a crisis. If your organization cannot determine which employees have been impacted by the crisis or how, it will be difficult for decision makers to determine the company’s next steps. Recovery efforts can be further hampered if your organization cannot locate key personnel or access core business systems, or has not identified or arranged for potential replacement workers.

Succession and training
Many times, organizational leaders are incapacitated or unavailable during or after a disaster. If your company has not engaged in formal succession planning, individuals at all levels may be forced to take on leadership roles or increased responsibilities with little or no preparation. Staffing issues can also emerge as a reduced workforce tries to cope with the demands of an increased workload. Skill gaps can also become a problem as workers try to carry out new jobs for which they have little training. In addition, crises may require changes in employee locations and schedules that are difficult to coordinate in a fast-changing environment.

A people-focused approach to business continuity planning
The responsibilities for effectively identifying and addressing the human dimensions of your business continuity plan stretch across the organization. The following framework is designed to help you address the critical aspects of preparing for and responding to the human side of disasters. As shown, some dimensions are frequently addressed by companies in their business continuity plans, whereas others are just starting to gain visibility.

Critical human capital dimensions of a business continuity plan

Human resource business continutiy diagram 2

Policies and communications
Your organization’s ability to respond in a timely, relevant manner to a crisis depends, in part, on how well it has identified and documented — ahead of time and as part of the overall continuity plan — the policies and activities that will be most important to employees. Consider how policies overseeing sick leave, travel and flex time, for example, can be adapted to apply specifically to times of disaster. Also, clearly define your company’s immediate response capabilities, roles and responsibilities, and outline a crisis communication strategy. Once a disaster hits, keep policy and situation updates clear and concise, and leverage as many different avenues of communication as you can, including voicemail, intranet sites, conference calls, and television and radio.

Consider what some companies are doing to help lessen employee confusion during disasters: a card displaying two telephone numbers that will be activated in the event of a disaster is distributed to every employee. Employees can call the first number to leave a message with their location and the second number to join daily conference calls that will begin the day after the disaster.

Employee education and support
Your organization should invest in an education program to teach employees how to effectively prepare for and respond to different types of disasters. Steps you can take include giving employees accurate, up-to-date information about disaster preparation, regularly updating and posting relevant policies and training employees to implement emergency procedures.

Also, develop a support network for employees. Decide what support services your company should and can offer, and then find appropriate providers to help you deliver them. Resources that your organization can make available during a crisis include counselling, medical and health services, housing and temporary shelters, child care and supplies.

Virtual infrastructure
In the event that your employees cannot get to their primary work location (such as during a transit strike) or that they choose to work offsite (to avoid risk of infection during a pandemic), make it possible for them to work remotely. Adopting a virtual working environment requires that your company address specific technology and communication requirements, including providing remote access and support, online tools and collaborative workspaces. Your company must closely examine its processes to better understand how they can be executed in a virtual environment.

Job training
It’s important that your organization identify critical business processes and train appropriate personnel (including partners) ahead of time to execute disaster response plans. Consider using online tools and collaborative workspaces to develop and deliver ‘on demand’ crisis response training materials. Also, cross-train employees on key skills and capabilities so they can take on new responsibilities, if needed. Foster mentoring between individuals where experiential knowledge is critical and hard to capture, and initiate job shadowing as an effective technique for building redundant skills between employees.

Talent management
Your organization should plan for replacements of key personnel by first identifying business-critical roles, such as those in which people hold important institutional knowledge, provide leadership or cultivate customer relationships. Then, identify sources of backup people in the case of an emergency.

Your organization should consider engaging external business partners to provide short-term talent in situations where employees may not be able to work. A critical part of talent management lies in obtaining organizational buy-in regarding succession plans and leadership development programs, and ensuring that those plans address the potential for both short- and long-term business disruptions.

Make sure your organization is prepared to manage talent at all levels:

- At the individual level, consider what competencies each employee needs to develop to perform at optimal levels on the job and to help ensure long-term career development.

- At the business unit level, make sure that your company identifies what competencies, organizational designs and support processes are required for the business to succeed.

- At the enterprise level, consider how talent pools need to evolve to help ensure that your company can execute its business strategy and gain competitive advantage.

HR systems and reporting
Your HR department should be prepared to deliver core services during a crisis, as well as to monitor and report on the locations of displaced workers. Make sure that your business continuity plan covers your payroll and benefits administration systems, and that it identifies individuals who can be called on to support both recovery efforts and ongoing operations — and provides their contact information. If you outsource critical HR processes to third-party providers, make sure that they, too, are prepared to deal with crises.

Also, determine how your company’s intranet and other communications technologies can be used to their full advantage for disaster preparation and response initiatives.

Organizational culture
Ultimately, preparing for effective disaster response is the responsibility of every individual in your organization. Your company should work to instil your organizational culture with the values and behaviours that would be beneficial in disasters. Assess how well your company promotes trust, teamwork, flexibility and other key qualities; then develop internal programs to strengthen your culture in areas where it is weak. Also, consider allowing employees to nominate colleagues to act as points of contact and change agents in times of crisis.

Are you prepared?
To help your organization fully address the human side of business continuity planning, ask yourself the following questions:

- Does our organization have critical policies identified and alternatives designed specifically for use during a crisis?

- How will our employees receive critical information in the event of a crisis?

- How will employees communicate with colleagues to keep the business running?

- Have we provided the right preparatory advice to employees in the event of a crisis? Is it kept up to date?

- Are we able to provide immediate support to our employees and their families if a crisis were to occur? What kind of support would we provide?

- How is critical job training being rolled out so that personnel gaps can be filled or capabilities outsourced to business partners at a moment’s notice?

- Do we have short- and long-term succession plans for critical management and operations roles?

- How should our resource plans and sourcing strategies change to accommodate crises?

- What plans are in place to provide critical services?

- How can our HR systems be used to locate and redeploy critical resources during a crisis?

- What components of our organization’s culture do we believe will support or hinder individuals in the event of a crisis?

And if you are an IT leader, ask yourself these questions as well:

- In the event of a disaster, will our company be able to keep critical communications systems up and running?

- What can we do to establish and optimize a virtual infrastructure, so employees can work effectively in remote locations if required?

- Do our third-party providers have business continuity plans to ensure that critical systems, reporting and processes can operate during a crisis?

- Can our company provide crisis response materials and training on demand?

Remember, it’s rarely business as usual after a disaster. The effort your organization makes now to protect your human capital resiliency in the event of a crisis will go a long way in helping it — and your people — recover after the worst is over.

For more information visit the following sites:

IBM Business Continuity and Resiliency Services:
ibm.com/services/us/index.wss/itservice/bcrs/a1000411

IBM Human Capital Management Services:
ibm.com/services/us/bcs/html/bcs_humancapitalmgmt.html

•Date: 6th February 2009• Region: UK/World •Type: Article •Topic: BC general
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