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Special events business continuity management

David Honour explores this specialist area.

It’s Friday evening at a major entertainment venue. An incident in the crowd induces a state of mass panic among 10,000 highly excited and possibly inebriated young people stuck inside a dark and crowded venue. How do you control the crowd and get them to leave out of the designated exits in an orderly fashion, thus preventing a dangerous free-for-all?

This scenario effectively demonstrates just how wide-ranging business continuity management really is. The term ‘business continuity’ is often mistakenly used solely in the context of assuring the availability of information technology systems but, in fact, business continuity relates to any aspect of protecting a company’s activities from disruption, damage or disaster.

Get free weekly news by e-mailIn a special event, such as the one outlined above, many businesses will have an input but there will normally be one lead organisation which has pulled together many disparate companies to market, manage and service the event. The lead organisation will normally assume the main responsibility for the coordination of business continuity activities relating to the event.

Business continuity management involves two main elements: preventative measures and reactive measures. The above scenario is a great example for demonstrating the importance of prevention. With an incident such as this there is no room for making plans after the crisis has started to take place; there is no time for discussion. Every second counts and the reactive measures that can be taken are based on careful planning, clear documentation and extensive training. This ensures that incident response is calm, controlled, automatic and successful.

PREVENTATIVE MEASURES
These can be broken down into two areas:
* Plans that are made to deal with any crisis that might occur (preparation);
* Actions that are taken to reduce the risk of a crisis taking place (mitigation).

A special event should be treated as an individual project. No two events are exactly the same, so, whilst many elements of a special event contingency plan will be reusable, nothing should be assumed.

The first step in developing a special event contingency plan is to establish a planning committee. This should involve senior members from all major organisations involved in staging the event. These people must have the authority to make executive decisions. The committee should have a defined leader / chair who would normally be from the lead organisation.

The committee’s role is to identify potential risks and threats and to create a contingency plan that will address these. The committee also ensures that all stakeholders in the special event are communicating and on the same wavelength.

Once the committee has been established the next steps are to:

Conduct a risk assessment
The layout and design of the venue is an important consideration. The UK Health and Safety Executive offers extensive guidance in this area it’s publication ‘Managing crowd safety in public venues: a study to generate guidance for venue owners and enforcing authority inspectors’ and in a smaller leaflet ‘Managing crowds safely’.

Risks that need to be looked for include pinch points, where congestion can occur. This can be either side of an access control point or at various other locations such as corridors, entrances and exits. By identifying risk areas plans can be made to either change the layout, include some crowd management structures or increase staffing in these areas.

The fire risk must be accessed. This will depend on structural elements, such as the type of building materials, flooring, furnishing etc that have been used, but will also be affected by the type of event: the equipment used; the likely behaviour of the crowd (certain types of event are more likely to attract smokers that others); and the use of special effects, especially pyrotechnics. The adequacy of fire extinguishing systems for the needs of the individual event must be assessed and extra equipment brought in if necessary. Similarly, the clarity of emergency exit signage and information should be assessed and improved if necessary, as must the efficiency of public address systems. The HSE makes the point that clear signposts and simple, audible public address messages are vital. Poor communications can lead to people stopping, moving against the flow of the crowd, blocking passages or making frequent demands on staff for directions.

It is important to research and assess the type of audience expected and any special risks that these present. For instance, a party political conference will bring heightened security and terrorism risks; while an event such as our scenario may present special physical risks, such as moshing. Moshing environments include such behaviour as violent crowd surges, crowd ‘surfing’ and intense crushes. The type of audience will also influence the required density of safety and security personnel as well as the likelihood that public safety announcements will be listened to and followed.

Other particular hazards that risk assessors should be on the look out for are, according to the HSE:
* steep slopes;
* dead ends and locked gates;
* convergence of several routes into one;
* uneven or slippery flooring or steps.
The potential for injury increases in some situations. Potential hazards requiring identification and management control include:
* reverse or cross flows in a dense crowd;
* flows which are obstructed by queues, or gathering crowds;
* large pedestrian flows mixing with traffic;
* moving attractions within a crowd.

Prepare a formal safety plan
A formal written plan should be developed which will be used to coordinate safety and security management at the special event and to detail the emergency response measures that will be taken in the event of a crisis. The plan should include the following:
- A summary of the information obtained in the risk assessment and details of the mitigation measures that have been taken.
- The access control and management arrangements for the special event.
- The staff training plan and schedule - it is vital that staff on duty at the event are fully trained in crowd safety and security and that these staff are fully briefed prior to the event.
- The security management plan.
- Special considerations for the event (eg anti-terrorist measures).
- The emergency action plan.
- Building evacuation procedures.
The plan must be written simply and kept short. It will form the basis of other more specific plans which will be distributed to staff on duty at the event.

Inspect the venue prior to the event
Venues can change substantially between the risk assessment and the event itself, especially if the assessment was conducted well in advance. Therefore, a comprehensive inspection of the venue should be conducted in the run-up to the event to ensure that the risk assessment is still accurate and to identify any additional hazards that may have presented themselves.

Establish a control centre
The event needs to have an easily identified control centre where the security and safety of the event can be managed and coordinated. The event controller (lead manager) will be based in the control centre and the full safety plan will be available there. The control centre will be the hub of all radio communications and ongoing situation reports will be presented by staff in the crowd and around the venue.


REACTIVE MEASURES
As mentioned in the introduction, once an incident happens it can only be controlled by calmly and quickly implementing the plans that have been made. In our scenario, the event controller would have to make an immediate decision whether to try and control the incident or to evacuate the building.

If the decision is made to control, security staff would immediately be informed by radio to make their way to the centre of the incident. They would then use their people skills to instil clam and reassert control over the crowd, they would also use appropriate force to control people acting violently or who are refusing to listen to safety instructions. A decision may also be made to call in support from the police force.

If the decision it made that it is safer to evacuate, then pre-planned procedures would come into play. For the type of event in our scenario, these would normally be along the lines of:

* The event controller will issue a ‘red alert’ command over the radio communications system, all staff will then immediately proceed to conduct their pre-determined evacuation role.
* The music will be gradually faded out and a pre-determined announcement calmly and clearly made on the sound system / PA. Calming background music will then be played and the announcement will be repeated regularly.
* Door staff will immediately open all access points and secure them in an open position. Staff will then man the doors advising people to remain calm.
* In the event of a power failure, or if the PA is unavailable for any reason (eg a stage fire), then the evacuation announcement will be made over hand held megaphones.
* The event controller will monitor the evacuation from the control room and issue any additional commands as necessary to staff or via the PA to the crowd.
* Staff must be aware of the special evacuation needs of people with disabilities and should act quickly to assist if necessary.

This is only an overview of what is a complex and specialist subject. It does, however, illustrate very clearly how comprehensive and well informed planning is the essence of any business continuity process. As a wise industry sage once said: ‘If you fail to plan, you plan to fail.’

David Honour is editor of Continuity Central. This article was first published in Enterprise Risk magazine.

Date: 9th December 2003 •Region: Worldwide•Type: Article •Topic: BC general
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