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Russell Flower considers how business
continuity managers keep control of the risks in an outsourcing
environment.
You don’t have to look far to see that
IT outsourcing is experiencing a boom at the moment. The figures
from IT consultancies and analysts all reflect the vigour with which
private giants and public sector agencies are embracing the operational
benefits outsourcing brings.
And wisely too. Research shows that there is
much to be gained from a selective IT outsourcing strategy. In Europe
50 percent of IT directors from industries that include retail,
banking, insurance and the public sector say that selective outsourcing
is the most effective way to reduce costs and improve performance.
17 percent say it brings value for money and 24 percent state that
it guarantees their service levels. IT directors also believe that
turning to outsourcing removes regular interruptions, enables greater
focus on the job in hand and provides access to a wider skills pool.
And it’s not just IT that’s being
outsourced. All manner of business processes, from call centres
to insurance claims processing, are being off-loaded to managed
services specialists. But regardless of the operation, the benefits
of outsourcing may be diluted if directors do not carefully consider
how the existing business continuity plan could be affected by outsourcing
strategies.
That’s because outsourcing operations
can actually add to the risks the company is exposed to in a number
of ways. Firstly, outsourcing a business operation introduces a
new interface between which information and resource flows. This
interface must be managed well to ensure the systems the business
relies upon for decision making, supply and demand rates and cash
flow analysis are accurate every time. Of course this interface
is not infallible. Anything that hinders accurate information exchange
such as system or network downtime can have a dramatic effect on
operational performance.
Coupled with this is the issue of security.
Be it user privileges or a hacker penetrating the outsourcer’s
systems to obtain critical intelligence or expose customer data,
these threats still exist in the partner organisation. Just because
an operation has been outsourced it doesn’t mean the risk
has been outsourced too. In fact the system interfaces might exaggerate
the risk exposure.
And it’s important to remember that this
‘risk transfer’ applies to non IT risks as well. Intangible
assets can be harmed too. Take for example the brand image and how
it influences reputation with customers, suppliers and shareholders.
If the outsourcer manages customers for example, will every customer
receive the ‘x brand’ customer experience?
All these risks and more can be managed. But
the proficiency to which these threats must be managed cannot be
achieved without consultative intervention from the business continuity
manager. So how can a BCM intervene and support the outsourcing
strategy?
One way for the BCM to manage the business
continuity practices of outsourcers, or suppliers and partners for
that matter, is to be known not just as a practitioner of business
continuity but as the in-house BC consultant too. Providing an open
door for directors and project managers to seek consultancy about
how their plans will impact risk exposure will be vital to retaining
control of business continuity plans. It will also ensure the BCM
gathers the intelligence required to update the business continuity
provisions and ultimately maintain the plan’s integrity.
After such reviews the BCM will be in a good
position to direct new rehearsal procedures. Successful rehearsals
are pivotal to any business continuity invocation. Unless rehearsed
and refined no business continuity plan is worth its weight in paper.
A dummy invocation makes sure all expected risks can be managed
effectively and helps identify the weaknesses in the plan that must
be addressed.
Rehearsal will also help to manifest a very
important quality in the culture – a respect for risk. Risk
must be an integral part of all decisions made by all employees.
By manifesting an attitude to risk, project management teams should
naturally incorporate the risk element into all plans and proposals.
They should also identify risk management as a desirable quality
to look for in any supplier or partner. This is crucial when adopting
partners that appreciate the need for thorough risk management and
are therefore willing to participate in business continuity planning
and testing.
In house the BCM should find ways to raise
his/her profile with all employees. One way to achieve this is through
training programmes that reinforce the importance of selecting partners
that actively incorporate risk management in their day to day operations.
Another opportunity to raise the importance
of business continuity would be to alter existing training programmes
so that they incorporate risk management. So for example ensuring
project management courses consider the impact of risk, how a change
in the status quo can influence the company’s exposure and
why introducing new practices and personnel can influence change
in high level business continuity plans.
One thing is certain. All of the elements needed
to manage business continuity in working partnerships rest on communication.
Continuously communicating changes in operating structure, project
plans and testing is imperative for success. And the same must follow
for business continuity. Two way communication of changes to business
continuity plans, the need for changes to business continuity plans,
and changes to invocation procedures will be imperative if financial,
reputational and operational integrity are to be upheld. Making
sure these best practices are impressed upon providers and those
that manage them will help make for stable and secure partnerships.
Russell Flower is managed services director
at Synstar.

•Date:
5th December 2003 •Region: UK / Worldwide.•Type:
Article •Topic: BC
general
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