| Business continuity rule #1
Technical author Dorian Cougias says “If you can’t communicate, you can’t recover.” The good folks at Message One have picked up the ball and run with it saying “Rule 1: If you can’t communicate, you can’t recover.” There are good reasons why communication is important to recovery, particularly in the early minutes and hours of an event: First: your employees and their families need to know what is happening, whether you are capable of dealing it and if you are genuinely concerned about their current and future well-being. Fail to address their concerns and no one will show up to execute your contingency plans. Second: customers, supply chain members and partners need to know what events have taken place and what is the status of your productive capabilities? Selfish or not, they all have businesses to run and employees of their own to care for. The world goes on whether you communicate with it or not. Third: the general public and the press want to know the nature of events and their impact on the community at large. Fail to inform them, and they’ll reach their own conclusions, not necessarily the ones you’ll be pleased to read about in the morning news. There are a great many services and products available to ensure effective communication at the time of an event. Some handle e-mail, others notification, many different levels of telephone coverage are available from many vendors. There really isn’t a good reason for the “Can’t communicate” part of the equation. So, ladies and gentlemen, a new rule. Pay attention, this will be on the test! Bemis’ Rule #1; “If you will not assess and address adequate communications capabilities, your business may not survive.”
•Date: 15th July 2005 •Region: US/World •Type:
Article •Topic: Telecoms continuity |
Mike Bemis, Voice Continuity Services
