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The business continuity market is about
to take-off…
By David Honour, editor, Continuity Central
The business continuity market can be hard
to define. This makes it difficult to gain predictions for its growth
potential. Probably the most accurate method is to look individually
at the main areas covered by the business continuity umbrella and
to use these jigsaw pieces to create an overall picture of market
direction.
As discussed in a previous Continuity
Central opinion piece, business continuity has become much more
about business protection and process availability than about disaster
recovery, which is, however, still important as a last resort should
all protection measures be overwhelmed by a crisis. As such, anything
related to these areas is linked to the business continuity market.
The following explores the main sectors which
should come under the business continuity umbrella and looks at
predictions for market growth.
Business protection consulting
This covers all areas of consultancy which helps companies assess
risks and make plans and preparations to protect the business and
enable recovery should that become necessary. The consultancy market
had its hey-day during 1999 when the world was in the grip of Year
2000 fears. 2000 saw a slump in the business protection consultancy
market worldwide and, although some growth has been seen post September
11th, the market has not yet returned to 1999 levels. The future
should continue to see steady growth. September 11th and the subsequent
focus on the need for business protection has, in general, won over
the hearts and minds of the business community. Most directors can
now see the need for implementing business protection measures.
The present limiting factor is the difficult economic situation
that many companies find themselves in. If you are walking the tightrope
of insolvency, the last thing on your mind will be to make investments
in your long-term future. Once company purse-strings are loosened
the inherent demand that exists for business protection consultancy
will be released.
IT continuity
The IT continuity market is in a state of transition. Recovery-based
solutions are slowly being replaced by high availability systems.
Autonomous computing systems linked to replication and geographically
dispersed failover systems may hold the key to the future of IT
continuity. Such systems could provide automatic and seamless availability,
with networks continually monitoring themselves for problems and
reacting immediately should they arise. Grid computing offers further
potential for continuous availability with all computing resources
being dispersed because of the basic nature of grid systems.
The next few years should see strong growth
in the high availability and autonomous computing markets as competition
increases, prices fall and the opportunities that such systems offer
become more widely understood. The market for more conventional
recovery-based systems is likely to stay strong amongst small and
medium sized companies. This will remain the case whilst the cost
of high availability systems is generally higher than recovery-based
systems and unless such companies are operating in markets that
demand zero downtime.
Information security
Information security management has been seen as a separate market
to business continuity, however it is slowly becoming accepted that
to create separate ‘silos’ for information security
management and business continuity is a false dichotomy. The most
effective way to control risks is to manage business protection
issues from one holistic department. The information security market
is expected to see substantial growth in the coming years. It is
becoming recognised as a ‘must have’ rather than a ‘nice
to have’ for every organisation, large and small.
Operational risk
Operational risk management and business continuity management,
when both are taken to their ultimate, are about exactly the same
thing – ensuring the operational availability of all organisational
processes. Operational risk management gains most attention from
the financial sector, driven by the focus given to it by the Basel
II Capital Accord, which will be taking much banking time and resources
through to the final deadline for implementation in 2006. This will
increase the demand for specialist consultancy and software services.
Specific markets
Certain markets will grow more quickly than others due to particular
circumstances. These include:
The public sector - in Western countries,
especially in the US, the need for business continuity planning
(or COOP -continuity of operations planning- as it tends to be termed)
is well appreciated in the public sector. Budgets may not always
follow this understanding, but again, in the US, finance is being
made available and such planning is being encouraged. In the UK
new legislation is in the pipeline that is expected to impose a
duty on local authorities to show that they have business continuity
plans in place. The Civil Contingencies Bill will be the vehicle
for this legislation. If this goes through the UK public sector
could become a much more lucrative market for business continuity
companies.
Data-holding industries - privacy
and data protection have become civil liberties issues. As such,
companies and organisations holding people’s personal data
are facing legislation imposing requirements for how long data must
be safely stored for. The information must be protected and available
and therefore requires strong business continuity measures to ensure
this.
Listed companies – businesses
listed on stock exchanges are facing new corporate governance challenges.
New legislation driven by Enron and other high profile corporate
governance failures is imposing data handling and protection requirements
on listed companies, requiring that important corporate data and
information is fully protected against loss or damage.
Overall the future looks healthy for
the business continuity sector. Companies serving the market have
matured and consolidated over the past few years and should now
be in a strong position to benefit. The growing market should also
enable smaller companies to expand and new businesses to enter,
providing healthy competition and ensuring that prices remain under
control as demand increases. The tide that receded after the Y2K
boom looks like it has well and truly turned.
Have your say
Want to add a comment? Use the link below or e-mail David
Honour

•Date:
14th March 2003 •Region: Worldwide •Type:
Article •Topic: BC
general
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