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The turning of the tide?

The business continuity market is about to take-off…

By David Honour, editor, Continuity Central

The business continuity market can be hard to define. This makes it difficult to gain predictions for its growth potential. Probably the most accurate method is to look individually at the main areas covered by the business continuity umbrella and to use these jigsaw pieces to create an overall picture of market direction.

As discussed in a previous Continuity Central opinion piece, business continuity has become much more about business protection and process availability than about disaster recovery, which is, however, still important as a last resort should all protection measures be overwhelmed by a crisis. As such, anything related to these areas is linked to the business continuity market.

The following explores the main sectors which should come under the business continuity umbrella and looks at predictions for market growth.

Business protection consulting
This covers all areas of consultancy which helps companies assess risks and make plans and preparations to protect the business and enable recovery should that become necessary. The consultancy market had its hey-day during 1999 when the world was in the grip of Year 2000 fears. 2000 saw a slump in the business protection consultancy market worldwide and, although some growth has been seen post September 11th, the market has not yet returned to 1999 levels. The future should continue to see steady growth. September 11th and the subsequent focus on the need for business protection has, in general, won over the hearts and minds of the business community. Most directors can now see the need for implementing business protection measures. The present limiting factor is the difficult economic situation that many companies find themselves in. If you are walking the tightrope of insolvency, the last thing on your mind will be to make investments in your long-term future. Once company purse-strings are loosened the inherent demand that exists for business protection consultancy will be released.

IT continuity
The IT continuity market is in a state of transition. Recovery-based solutions are slowly being replaced by high availability systems. Autonomous computing systems linked to replication and geographically dispersed failover systems may hold the key to the future of IT continuity. Such systems could provide automatic and seamless availability, with networks continually monitoring themselves for problems and reacting immediately should they arise. Grid computing offers further potential for continuous availability with all computing resources being dispersed because of the basic nature of grid systems.

The next few years should see strong growth in the high availability and autonomous computing markets as competition increases, prices fall and the opportunities that such systems offer become more widely understood. The market for more conventional recovery-based systems is likely to stay strong amongst small and medium sized companies. This will remain the case whilst the cost of high availability systems is generally higher than recovery-based systems and unless such companies are operating in markets that demand zero downtime.

Information security
Information security management has been seen as a separate market to business continuity, however it is slowly becoming accepted that to create separate ‘silos’ for information security management and business continuity is a false dichotomy. The most effective way to control risks is to manage business protection issues from one holistic department. The information security market is expected to see substantial growth in the coming years. It is becoming recognised as a ‘must have’ rather than a ‘nice to have’ for every organisation, large and small.

Operational risk
Operational risk management and business continuity management, when both are taken to their ultimate, are about exactly the same thing – ensuring the operational availability of all organisational processes. Operational risk management gains most attention from the financial sector, driven by the focus given to it by the Basel II Capital Accord, which will be taking much banking time and resources through to the final deadline for implementation in 2006. This will increase the demand for specialist consultancy and software services.

Specific markets
Certain markets will grow more quickly than others due to particular circumstances. These include:

The public sector - in Western countries, especially in the US, the need for business continuity planning (or COOP -continuity of operations planning- as it tends to be termed) is well appreciated in the public sector. Budgets may not always follow this understanding, but again, in the US, finance is being made available and such planning is being encouraged. In the UK new legislation is in the pipeline that is expected to impose a duty on local authorities to show that they have business continuity plans in place. The Civil Contingencies Bill will be the vehicle for this legislation. If this goes through the UK public sector could become a much more lucrative market for business continuity companies.

Data-holding industries - privacy and data protection have become civil liberties issues. As such, companies and organisations holding people’s personal data are facing legislation imposing requirements for how long data must be safely stored for. The information must be protected and available and therefore requires strong business continuity measures to ensure this.

Listed companies – businesses listed on stock exchanges are facing new corporate governance challenges. New legislation driven by Enron and other high profile corporate governance failures is imposing data handling and protection requirements on listed companies, requiring that important corporate data and information is fully protected against loss or damage.

Overall the future looks healthy for the business continuity sector. Companies serving the market have matured and consolidated over the past few years and should now be in a strong position to benefit. The growing market should also enable smaller companies to expand and new businesses to enter, providing healthy competition and ensuring that prices remain under control as demand increases. The tide that receded after the Y2K boom looks like it has well and truly turned.

Have your say
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Date: 14th March 2003 •Region: Worldwide •Type: Article •Topic: BC general
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