How to advertise

CONTINUITY CENTRAL: THE BUSINESS CONTINUITY MARKET place

Whether you are already providing products or services to the business continuity market place or whether you are looking to break into this quickly growing area, then Continuity Central is your number one place to advertise and market your company. Why?

We are the news source for the industry - the only place that users can find news updates three times a week. Additionally Continuity Central is used by Google as a source for its news services and a variety of companies and organizations utilise our XML newsfeed on intranets and websites.

We link you directly with the real industry decision makers and purchasers. Over 85 percent of our newsletter subscribers are manager and director level executives with responsibility for business continuity, disaster recovery, emergency planning, operational risk management or general company management. Subscribers come from around the world, with approx. 52 percent from the US and 38 percent from the UK currently. Newsletter sponsorship enables your products and services to be showcased directly to real buyers and specifiers.

High visitor levels enable targeted high value visitors to be directed to your company website. Continuity Central currently receives an approximate average of 210,000 visits per month from 55,000 unique visitors. This is your market place. Build your brand by ensuring that your company is seen on a daily basis by your existing clients and build awareness of your company with potential new ones.

Guaranteed success - or you don't pay anything! There are various ways that your company can use Continuity Central to increase sales and enhance brand awareness. You can make your own choice of a mixture of banner advertising and e-mail newsletter sponsorships or you can go for one of our three set packages.

BASIC PACKAGES
Continuity Central advertising is based on the following basic components:

• Large top of page banner - this rotates with other advertisers and appears on every page of Continuity Central (currently approximately 8000 pages.) The banner is weighted, with lower weights receiving more impressions than higher weights.

• Smaller in-page static banners (see those top right for an example). These are always visible as they don't rotate with other advertisers. Small banners can be placed on any category, region or topic section of your choice.

• Newsletter sponsorship. Continuity Central produces a variety of e-mail newsletters which can all be sponsored. Advertisers receive around 75 words of text plus a logo and a link or can use a standard 468x60 banner.

Experience shows that the most effective web advertising is a combination package of advertising and e-mail based activities, therefore Continuity Central offers the following very cost-effective package options.

LEVEL 1 PACKAGE
Includes:
• Large advertising banner (rotates with other advertisers) on all webpages
• Sponsorship of one topic of your choice (this smaller banner doesn’t rotate but stays on screen all the time that a user is browsing that topic). The topics are available on a first-come first-served basis – full list available on request.
• One e-mail newsletter sponsorship per month (your choice of newsletter)

LEVEL 2 PACKAGE
Includes:
• Large advertising banner (rotates with other advertisers) on all webpages
• Sponsorship of three topics of your choice (this smaller banner doesn’t rotate but stays on screen all the time that a user is browsing that topic). The topics are available on a first-come first-served basis – full list available on request.
• Three e-mail newsletter sponsorships per month (your choice of newsletter)

LEVEL 3 PACKAGE
Includes:
• Large advertising banner (rotates with other advertisers) on all webpages
• Sponsorship of six topics of your choice (this smaller banner doesn’t rotate but stays on screen all the time that a user is browsing that topic). The topics are available on a first-come first-served basis – full list available on request.
• Six e-mail newsletter sponsorships per month (your choice of newsletter)

BESPOKE PACKAGES
Continuity Central is very proactive, we therefore are happy to work with companies to develop bespoke marketing packages of any size and budget.

STATISTICS

STATS ROUNDUP OCTOBER 2011
Total pages viewed: 1,265,214
Total number of site visits: 239,605
Total number of unique IP addresses: 54,152
Total website hits for the month: 2.9 million
Total number of individual newsletter subscribers by end of month: 26,340

WHAT'S THE NEXT STEP?
If you want to further explore the ways in which Continuity Central can work with your organization, or should you wish to book a promotional package contact sales@continuitycentral.com

How to advertise on Continuity Central.

To submit news stories to Continuity Central, e-mail the editor.

Want an RSS newsfeed for your website? Click here


Use Google? Click the button to add Continuity Central news to your Google home page.

Get immediate news and information updates via our Twitter feed.